Social and Digital Research Solutions
Social media research is the process of analyzing social media data to conduct quantitative (and at times qualitative) research in order to understand how audiences relate to topics. This is usually done using tools and data extraction techniques. With the help of advanced social listening and audience intelligence tools and platforms, researchers today are able to aggregate data relating to specific events, topics or within a specific audience group from social media, web, forums, news and blogs.
Social media research can take the form of social listening and audience intelligence, by observing the content and information produced online and uncovering trends and insights that emerge from this data.
CORE OBJECTIVE team has developed a unique approach to social media research which is more impactful than conventional methods used for fact finding. Conventional methods of social media research consist of pure web tools to simply count the number of times the selected keywords or phrases are used in selected media channels. CORE’s highly specially trained researchers apply human-centered approach blended with right tools. They personally examine social media channels and content. These researchers have actual clinical, medical and life sciences backgrounds.
Our research professionals understand the domain language and can correctly interpret the meaning and context of online conversations, something that the current platforms cannot.
Let's talk about your challenge.
Web Analytics
pages, assets in order to compare that with your business goals. It is a very complex task to measure
the performance of the web properties.
CORE OBJECTIVE’s expert teams simplify the task of measuring the performance of your web properties. We measure and analyze key success factors like:
- Volume of traffic from each source (e.g., video ads, banner ads, organic search keywords, paid search keywords)
- Understanding the tracking user actions while they are on your site.
- Which parts of your site are most compelling in terms of click throughs, bounce rate, scroll time, scroll depth, and other measures.
- How often factors (e.g., scroll depth) trigger an event (e.g., chat box popup) that generate an intended action (e.g., customer chat)
Competitive Online Digital Research
right data for making sure that your business actions are in the right direction.
Patients, Pharma companies, other HCPs, will always compare you to your competitors. That’s why reason competitive digital marketing research is very important for your growth. Usually it is done to have a benchmark to measure against, and ultimately benefit from competitors’ experience.
Our competitive digital research looks at your competitors’ online activities to answer questions such as:
- What tactics are competitors using (e.g., Quick Contact, Automatic Chat bots, Certain calls to action, Web based VoIP etc)?
- How are they using the tactics for business growth?
- What is competitors’ volume of web traffic? & What are the sources of this traffic?
- How much are competitors spending to get this traffic?
- How many leads are they getting?
- What is their cost per lead?
